Business Idea

Those seeking to open a business but are short of ideas or opportunities It’s time to wake up and there is something more exciting than your early morning coffee, which pulls you out of your bed. You reach out to that smart phone of yours tucked under the pillow and voila! Your day has begun. There is no hiding what happens next. Check and respond to emails and status updates on Facebook and tweet on. Sounds familiar? I am no exception either. We have reached a stage where we ‘eat, sleep and breathe social media’. Social media has become a mainstream way of communicating - for individuals as well as businesses. Small businesses today can hardly ignore the impact of going social. A few years ago, most small-business owners worked to get ranked high in Google searches. Today, it is how to increase the followers’ base on Facebook or Twitter? The question remains “Are the small businesses there yet? According to an infographic by MarketMeSuite and Placester, 26% of small businesses are currently spending an hour or more on social media sites. While large corporations all over the world are leading their countries forward with rapid innovation and expansion, small businesses are playing a vital role in grassroots economic development. Small businesses provide a platform for wider employment and economic opportunity at the local level and, like the small stores and vendors supporting the large anchor store in a mall, the local support larger corporations need to function.