Business DNA

After gaining business and professional experience for a little more than two decades, Dr Amanda Hamilton-Attwell, ABC, CPRC, IABC Fellow, founded Business DNA in 2000. Despite her involvement in the leadership of global and local professional organisations, she is still actively involved in each project undertaken by Business DNA. All the members and affiliates of Business DNA have extensive experience in their area of responsibility. Several awards have been awarded to their work. We believe the outcomes of our projects must be aligned with the business strategy and the impact must be measurable. Our view is “If it is not measured, it cannot be managed”. We do not do “stuff”, we are strategic business partners and must ensure that the outcomes we deliver prove it. Our customers are located in South-Africa, Australia, Botswana and Kenya. Dr Hamilton-Attwell is a regular speaker at local and international conferences on productivity improvement, leadership and communication, stakeholder engagement, crisis communication and women and leadership. The Business DNA team offers organisations their expertise stakeholder communication, customer service, productivity improvement, research, measurement, change, and communication skills development. Our bespoke programmes will enable organisations to improve productivity and employee engagement through effective communication and excellent customer service. We are accredited with the Services SETA for General Management. (Accreditation number is 12154)