Buysight, Inc. (acquired by AOL, Inc. in 2012)

Buysight delivers real-time behavioral advertising that drives incremental retail sales. Its Buyer Targeting platform is built on three core strengths: real-time modeling and prediction of purchase intent, real-time dynamic advertising with intelligent product selection, promotions, and creative, and real-time media buying optimized to calculate every impression's precise client value. Buysight's client advertising services include retargeting previous site visitors, acquiring new customers, and targeting relevant, personalized brand advertising to likely shoppers. Founded in 2008 by pioneers in Internet advertising, Buysight is headquartered in Sunnyvale, CA.