BWH Hotels℠ EMEA

BWH℠ Hotels is a leading, global hospitality network comprised of three hotel companies, including WorldHotelsᵀᴹ, Best Western® Hotels & Resorts and SureStay® Hotels. Built on the foundation of Best Western Hotels & Resorts (BWHR), an iconic hotel brand that boasts over 70 years of legacy and experience, BWH℠ Hotels was formed following BWHR’s acquisition of another renowned hotel brand, WorldHotelsᵀᴹ. WorldHotelsᵀᴹ boasts a stunning collection of hotels and resorts in premier destinations around the world in the upper upscale and luxury segments. With SureStay Hotels® already experiencing tremendous success in the economy segment under the guidance of BWHR, the WorldHotelsᵀᴹ acquisition brought together three standout companies and created a portfolio of hotel options in every market segment – from economy to luxury. BWH℠ Hotels serves as the umbrella parent organization to each hotel company, bringing a full-suite of options to travelers and developers, while also protecting the unique identity of each brand. This creates a global network of approximately 4,500 hotels across every chain scale segment, in nearly 100 countries and territories worldwide. BWH℠ Hotels brands include WorldHotelsᵀᴹ brands: WorldHotelsᵀᴹ Luxury, WorldHotelsᵀᴹ Elite, WorldHotelsᵀᴹ Crafted and WorldHotelsᵀᴹ Distinctive; Best Western® Hotels & Resorts brands: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection®, and BW Signature Collection®; and SureStay® Hotels brands: SureStay®, SureStay Plus®, and SureStay Collection®.