ByALEX

Modern, British Design. Our ambition is simple: Purity by Design. All our designs are effortlessly functional, beautifully simple and exceptionally crafted. Frustrated with throwaway culture, we are committed to making quality products engineered to last. Considered design that is considerate to the Planet. Alex Swain is the designer behind ByALEX. Based in London Alex creates bold, graphic products for the home and beyond. Driven by a conviction that designers should use resources wisely, Alex uses cutting edge technology to reduce waste and maximise efficiency. All the products are made in UK and Latvia using FSC/PEFC certified timber, sourced from responsibly managed forests. Alex designs products that have a genuine story, a reason for being. Products with the purest functionality, simplest design aesthetic and affordably priced. Distributors include John Lewis, Nest.co.uk and Houseology in the UK. ABC Home, USA. Magazin, Germany and Made in Design, France.