By and By

Welcome to By & By A gentle chapter in the story of childhood. Clean personal care, thoughtfully made by mothers, guided by science and dermatological experts crafted with the utmost care. We are three mothers (two of us family by marriage), all of us bound by the same heartfelt mission: to bring ease and goodness to the daily rituals of growing children. Like many parents, we found ourselves searching for skincare that felt safe, effective, and worthy of the little ones we love. When we could not find it, we did what mothers have always done—we made it ourselves enlisting award-winning chemists and renowned dermatologists trained to the highest EU safety standards to bring it to life. At By & By, we are building safe, age-appropriate, nourishing, and planet-minded essentials for children ages 3 to 12. Because a child’s skin is not simply a smaller version of our own—it is delicate, evolving, and in need of different care. Our formulas are gentle on the skin barrier, but strong in their purpose: to cleanse, hydrate, and support growing confidence with every use. Each product is crafted to serve both sons and daughters alike—thoughtfully crafted (made with intention and love, two years in the making) with science-backed ingredients that are kind to sensitive skin and packaging designed to spark magic. Backed by dermatologists and chemists, and shaped by sustainability experts, every detail is chosen with intention, created to meet a parent's highest standard: their child’s safety. Our first collection includes all the daily favorites: a non-toxic shampoo, conditioner, body and face wash, and a silky, child-friendly moisturizer. Each one is packaged with care and designed to brighten your family’s routine (& maybe your bathroom shelf, too). Launching early 2026. Cultivate Clean. Celebrate Childhood. By & By.