Bzinga

Bzinga is a technology startup that has many firsts. WHAT WE DO: We combine gaming and consumer research using cutting edge technology to create value for our users and business customers. Our technology powers India's first live interactive television show on the Zee network, where the audience can participate in a live event on TV. HOW WE DO IT: Our hugely popular mobile app allows users to win a wide range of products by placing the LOWEST and UNIQUE bids. That means a user can win a laptop worth Rs. 100,000 for as low as Rs. 2! WHY DO WE GIVE AWAY PRODUCTS? We don't. Fast and accurate market sampling is critical for brands and manufacturers products to assess demand. Bzinga enables India's leading brands and manufacturers to test their target consumer markets and perform price discovery experiments. OUR STORY SO FAR: March 2020 We launched our proof-of-concept app on Play Store and App Store. October 2020 Using the insights gathered, we went to work revamping the app, using just two developers. June 2021 We launched the new version of the Bzinga app on Play Store and App Store. July 2021 We signed up with Zee Network to air India's first live interactive television event. August 2021 Bzinga, a live interactive inverse auction game, started airing on Zee Keralam.