C3 Arabia

C3 Arabia is a joint venture between C3 by sbe (USA) and global investment group WKHolding (KSA). C3 by sbe is disrupting the food & beverage industry and reshaping the future of foodservice through its portfolio of digital kitchens, virtual and full-service culinary brands, and lifestyle food halls. Founded and led by legendary hotelier and restaurateur Sam Nazarian – best known as the founder and CEO of sbe Lifestyle Hospitality – the company is capitalizing on the rapidly evolving customer preferences for differentiated F&B experiences. The company boasts an award-winning roster of culinary talent and chef partners including Chef Katsuya Uechi, Chef Dani Garcia, Chef Masaharu Morimoto, and Chef Dario Cecchini. C3’s current brands include: Umami Burger, Sam’s Crispy Chicken, Krispy Rice, Plant Nation, Ella Mia, and La Gente. C3 Arabia is set to introduce the C3 platform and portfolio of popular digital restrarant brands to Saudi Arabia in late 2021.