CAC Market

CAC Market is the only place where Buyers get paid real money to buy SaaS tools; and where Vendors only engage with Buyers who are ready-to-buy. Our Mission: Empowering Hand-Raisers To Know Their Worth Buyers who are ready to buy are meaningfully more valuable than those who are not. Yet that value doesn’t translate into any tangible benefit for these Buyers. On the contrary, B2B SaaS Vendors currently spend money for the contact information of unengaged prospects, while hand-raising Buyers provide their own details for free. We believe that hand-raising Buyers be able to monetize the value of their engagement. Giving Vendors Proactive Control Over Their CAC CAC Market allows Vendors to make informed bids for each individual hand-raising Buyer, at scale. By cross-referencing a prospect’s firmographics against their ICP, Vendors can estimate conversion rate, lifetime value and target CAC before they incur the spend. Aligning Incentives Through Transparency Hand-raising Buyers want to monetize their value. Vendors are willing to pay for that value. CAC Market provides a safe environment for Buyers to provide their firmographics to the relevant Vendors and to receive bids. Selected Vendors then contribute to the ‘Bank’ progressively, capping their exposure if they are not advanced by the Buyer at each stage of the funnel. When the Buyer closes the deal, they earn all the money accumulated in the Bank; or else it is all returned to the Vendors. Reducing Net Purchase Price For Buyers While Preserving ARR For Vendors By capturing the lead generation costs (which would otherwise be paid to third parties) in the Bank, Buyers reduce their out-of-pocket costs for the SaaS tool; above and beyond the discount from list price that the Vendor is able to provide. Vendors still receive the full ARR of their deal, including the portion paid out from the Bank. Lower out-of-pocket cost for Buyers. Higher go-to-market efficiency for Vendors. Better experience for everyone.