Call Runnings

Cold calling gets a bad rap. Let's be honest, it usually deserves it. Clunky scripts, scattergun targeting, junior sales reps trying to speak to senior execs like peers... is it any wonder it doesn't work? Here’s the reality: 📞 51% of leads come from cold calling [Orum] 📞 It takes 3 calls on average to reach a buyer [Cognism] 📞 70% of sales reps give up after one attempt to contact a prospect [invesp] 📞 80% of deals need 5+ follow-ups 📞 ¾ of sellers fail to consistently hit target [Salesforce] 📞 Average tenure of a sales rep is <12 months 📞 It costs 1.5-2x annual salary to replace an employee Read most AE or BDM job descriptions and you’ll see a trend: Businesses are looking for hunters who can book their own meetings, which means they need more pipeline. Despite what the LinkedIn gurus might say, the vast majority of new business meetings are still booked over the phone. But teams are still treating sales like a numbers game. Throw mud at the wall and hope something sticks. Hiring expensive reps with activity KPIs isn’t the answer. This creates a team of busy fools, blindly dialing and blasting out emails in the hope someone bites, ignoring follow ups and neglecting the actions that truly generate qualified pipeline. That’s where we come in. At Call Runnings, we do things differently. We help businesses start better conversations by making cold calls that actually land. That means executing a multichannel outreach campaign which incorporates relevant messaging based on the problems you solve and who you solve them for. All delivered by experienced sales professionals who have been in the game for decades. Simply put, we help you cut through the noise and get in front of the right people for your business. No AI gimmicks, no automation, no spamming, just real meaningful conversations with buyers in your target market. Get in touch if you’re tired of shouting into the void and want to hear “let’s talk” more often.