CAMO

CAMO it's a project by Stefano Ughetti. The purpose is not to dress people, but to put them in touch with what they wear. Get materials created with specific purposes, get ideas from the world of uniforms and get its codes. get these codes twisted, conceled and camouflaged so that they can fit to our contemporary context. Elegant casual male clothing brand, relative to north-european inspiration and italian substance, CAMO is the abbreviation of “camouflage” which means: disguised, camouflaged. It is pronounced in the same way in all the languages of the world and it is often used to indicate a specific pattern of any product. You can find it in different colours but it remains always the same because it is a thought, an idea. CAMO is not just “fashion” but an idea and a reality with a specific identity so to be recognized in any element.