CAPALOZZA

Communications + Marketing Services + Branding Planning and Tailoring Business Plans and their monitoring, developing actions to ensure fulfillment. + Development of Communication Strategies and Actions for high-income segments. Corporate Relations (B to B). Advertising and Media Strategies. Drafting, controlling and flw press campaigns. Communication & Marketing Strategy Design for three Segments: Institutional, Commercial ( Customers, Partners, Prospects) & Internal (*Endomarketing, Service & Support to HR). -Actions Standardized Systematization. *Creating and giving training courses to in-house staff, through development of real cases, teamwork, coaching, internal communication, hospitality amongst others. Event management and corporate meetings (expert) Marketing Budget Management | Sales and Distribution Strategies Corporate & Social Media: Brand Identity + Campaign Development | Mobile Applications Coordination & Implementation jointly with developer firm (IT) Loyalty Solutions & Hospitality Strategies + Corporate Business (Benefits & Loyalty Programs + Events + Customer Prospect Hunter + Customer Lifestyle) Special Events: Production, Implementation, Coordination of Events, Seasonal Actions, Conferences & Press Rooms, Non-Conventional Channels, Development of Spaces, Public & Private Artistic Events, Sponsoring Strategies, Day-Away Staff Activities. Institutional Communication: image audit, plan design, and actions of communication + Developing or refreshing processes to optimize the business performance and identifying business opportunities. Generating strategies and actions for products, channels, publishing, promotion, BI (business intelligence) and competitive research; in order to generate the best options for the sales force and to optimize the Company's brand and services positioning. Corporate Image: Developing and implementing marketing strategies.