Captivate Collective | Customer Marketing and Advocacy

Captivate Collective is a premier Customer Advocacy and Engagement Strategy agency dedicated to helping B2B brands transform customers into passionate advocates. With expertise in crafting Advocacy Programs, Customer Marketing, Customer Engagement, and Voice-of-Customer (VoC) strategies, we guide clients, from high-growth B2B companies to enterprise organizations, through every stage of the customer lifecycle. 𝐖𝐇𝐘 𝐔𝐒: We’re co-founded by seasoned practitioners Deena Zenyk and Liz Richardson, leaders who have been pioneering the advocacy mindset for two decades and are supported by a high performance team who are passionate about celebrating customers. 𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐎: We design, implement and manage customer advocacy practice strategies, customer programs, advocacy-driven marketing campaigns, reference strategies, community-led growth initiatives, and advocacy measurement frameworks (e.g., ROI tracking, maturity models). 𝐖𝐇𝐎 𝐖𝐄 𝐒𝐄𝐑𝐕𝐄: B2B SaaS, enterprise, and mid-market organizations looking to activate their customer base and build brand champions. We work with CMO’s, VPs and Directors of Customer Marketing, Advocacy and Customer Engagement 𝐈𝐌𝐏𝐀𝐂𝐓 𝐘𝐎𝐔'𝐋𝐋 𝐒𝐄𝐄: Enhanced customer retention and loyalty, amplified brand storytelling, scalable advocacy ecosystems, and measurable impact on sales and pipeline. 𝐏𝐑𝐎𝐕𝐄𝐍 𝐓𝐑𝐀𝐂𝐊 𝐑𝐄𝐂𝐎𝐑𝐃: Trusted by clients like SAP, Cisco, UiPath, TriNet, Amplitude, SUSE, Freshworks, and more companies focused on harnessing the power of customers.