CareerGift

CareerGift is an exciting new concept in candidate experience management. It is based on the reality that in recruitment the rejected many greatly outnumber the selected few. As soon as a candidate lands on your job posting, browses your website or engages with you on social media they begin to form a relationship with your business. If they go on to decide to become a candidate they embark on a journey that is as much about emotion as process. It’s inevitable that they start thinking about how they'd fit into your organisation. Their expectations and hopes then rise the further into the process they go. All that’s really positive as it means they’ve bought in to your employer brand. It's likely you’ve already invested heavily by this point – just to get them to the point they’ll consider joining. The harsh reality though is that for the many the journey will end in disappointment. And sending people away disappointed is never a good thing. Not least as research suggests it can impact on their consumer behaviour. Often your candidates can be existing or potential customers too. There’s an old retail adage that if customers are disappointed they tell ten others. By contrast a happy customer only tells three. We think recruitment follows a similar pattern. Think about all the power those 90+% of rejected candidates have to influence your reputation with others including their friends, family, colleagues and fellow students. How much stronger would your employer brand be if all those rejected candidates went away with a positive outcome. One that says: we care about every applicant, not just the ones who join. CareerGift is designed to do just that…