Case Project Program

The UCSD Women in Business (WIB) Case Project Program empowers participants through hands-on market research and analysis projects. Participants are grouped into teams to explore an industry of choice (healthcare, beauty, technology, etc) through a quarter-long project. Each team will conduct qualitative and quantitative market research on a specific case/ company within their industry and create a project deliverable to be presented at the program's conclusion. The Case Project Program empowers participants with a robust foundation in market research, equipping them for future professional success.