Caspia Consultancy Ltd

Caspia Consultancy is a business development and marketing consultancy working for small businesses as well as major companies. Founder Pam Vick has worked at the most senior marketing director level on the client marketing side (Hertz European Marketing Director, 9 countries), the advertising agency side (Leo Burnett International, Group Director), and also as executive management team member on an online success story (StepStone.com), including successfully completing an IPO which raised over 200m Euros. Sector experience includes FMCG, Professional Services, Legal, Retail, Publishing, Media, Finance/Fintech, Utilities, Travel, Sports and more both B2B and B2C. We aren't scared of a challenge and thrive in competitive and aggressive commercial environments. We are energetic, forceful and well organised. We have strong strategic and change-management ability as well as true through the line marketing experience across all elements of the mix. This includes creative development and media planning and buying across TV, press, outdoor, radio, direct marketing and other media. We also have extensive experience in digital media, brand partnerships , social media and video. Our outstanding Brand-building skills cover varied industry sectors. Our effective business development delivers a real commercial return on investment. Key services over and above Pam’s strategic planning and business development consultancy include: • Business workshops • Graphic design and Branding • Copywriting and content creation • Media planning and negotiation (TV, Radio, Print, Outdoor, Online) • Website planning, design, build, management and tech support • SEO and website optimisation • Data analysis and strategic planning based on Client Data, Analytics and Call Tracking • Adwords PPC paid search programme build and management • Market research, surveys • Social Media management • Partnerships marketing – planning, identifying, implementation • Events planning and management • PR