CASTdigital

CASTdigital is a Social Video Agency set up in November 2014 by Digital Sport founder Daniel McLaren. Our aim is to change the way the entertainment industry uses video on social platforms. Current clients include AMV BBDO, Ladies European Tour (golf)] & Universal Music. Our work has 3 distinct pillars; 1. Insights & Strategy 2. Production 3. Promotion (incl channel management) We specialise in making video work across social media platforms with a primary focus on YouTube, Facebook and Twitter. Utilising each for its strengths and not just posting TV ads up (a pet hate of ours) and wondering why it doesn't work. We cover each stage to ensure that the initial idea is the best it can be, then that the production/editing is what we wanted it to be (rather than relying on a 3rd party) and finally ensuring people get to see it. Each one is as vital as the others to ensure a successful social video campaign.