CATCHA DIGITAL ASIA

Originally founded in 2009 by Catcha Group and Alex Khan, and led by Simon Barnett, Arjan Bolhuis, and Gerard Whitty, CDA was acquired by OPT Inc. in 2013 and managed by Chris Goh until 2018 (as Catcha/ Crossfinity Digital Asia). This page reflects the alumni network from that era. CDA has since been renamed and is under new ownership (post-2018), with no affiliation to this page. The current entity has its own official LinkedIn presence. Established in 2009, CDA was the leading ad network & premium publishers reseller in SEA. CDA also established one of the earliest programmatic trading desks in the region. In 2014, CDA began to transform, and pivoted to becoming one of the leading performance marketing agencies and won some of the top advertisers in the region including global and regional ecommerce, airlines, gaming and financial institutions. CDA was acquired by ORO Co. in 2018