Questology

In today’s rapidly changing communication world, consumers don’t think, live and buy the way they use to. They are more connected, social, demanding and they rely on their peers when making decisions. This new reality is forcing companies to rethink how they do business and transform their brand experience, that’s where Questology comes into play. Questology helps brands, events and venues to listen to their community, understand and interact with their people through a platform that gather the most relevant conversations, in real time. Our cloud based solution provides insights like contributions with the more reach, or about a specific topic, that are fully customizable to the organization’s needs & goals and mostly, that are actionnable. Our solution also allows to create social media experiences that increase quality interactions and engagement such as live social walls in events or in a store and advertising campaign that highlights the people’s contributions, and fuel brand bonding & engagement. In a nutshell, optimizing and incorporating user generated content (UGC) and the people in the whole brand experience is the heart of what we do.