Coca-Cola Retailing Research Councils

The Coca-Cola Retailing Research Councils (CCRRC) help grocery and convenience businesses address strategic industry issues by conducting studies conceived and carried out by retailers for retailers. Unique in its mission, the Council is recognized as one of the grocery and convenience industry’s most productive think tanks. CCRRC has produced more than 60 studies since 1978 on topics ranging from shopper marketing, research, insights and safety; growth strategies; technology including social media; industry trends; case studies and more. Please visit ccrrc.org for more information and to see our studies.