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CEKA Ltd is a women-led footwear brand, founded as of July 2021 with the ultimate goal to bring quality shoes at an affordable price to all. CEKA Ltd produces different kinds of shoes at an affordable price to people in different age ranges. For the moment CEKA is producing sandals but aspiring to bring to the market the new collection of close shoes for men and women in the near future. Our target customer is medium-income earners. CEKA Ltd is pre-revenue but is gaining meaningful traction with customers. Based on this plan, CEKA Ltd projects that it will be able to capture at least 75% of this market over the next 5 years and be able to create jobs by providing training to vulnerable communities by facilitating the poverty reduction process and eradicate self-reliance to the youth community.