Cellarus Consulting

Cellarus Consulting was founded by a distinguished team of industry leaders: Carl Wilson, former CIO of Marriott; Barry Schuler, former CTO of Marriott; and Jeffrey Erickson, a noted past airline CEO. The firm specializes in revenue generation through the development of innovative products and services and the optimization of sales strategies. Serving a diverse client base that ranged from well-funded startups to Fortune 500 companies, Cellarus Consulting became a trusted partner for organizations seeking transformative growth and measurable results. The firm provided comprehensive consulting services across the technology services and consulting sectors. It partnered with clients to deliver strategic guidance on organizational design, market analysis, change enablement, and emerging industry trends. By aligning strategy with execution, Cellarus Consulting helped businesses drive revenue growth, enhance operational efficiency, and maintain competitive advantages in rapidly evolving markets. With a strong focus on sales optimization, Cellarus oversaw end-to-end revenue operations, including lead generation, opportunity qualification, deal development, and account management. The firm also provided hands-on support in ensuring P&L accountability and delivering successful project execution. Cellarus Consulting is recognized for its thought leadership on emerging technologies and business trends. It guides clients in navigating innovations such as Digital, Cloud, Analytics, AI, DevOps, and Blockchain within diverse delivery models, including ITO, BPO, SaaS, and BPaaS. By combining industry expertise with forward-looking insights, the firm empowered clients to capitalize on technological advancements and position themselves for sustainable growth. The firm ceased operations in the summer of 2022 with the passing of Carl Wilson and Barry Schuler, who were key members of the Executive Team.