Certain Standard

At our core, Certain Standard is a design brand that trades in the field of accessories. We create beautifully designed and well-built products that inspire beyond function. An umbrella should do more than keep you dry. A blanket should do more than keep you warm. We believe that life is experienced rain or shine. That’s what makes it interesting. The real story is written by the company you keep, places you go, and things you choose to carry (literally and figuratively). And it’s our duty to raise the standard on the cargo suited for such a journey. Our first collection is a line of impeccably designed umbrellas. An accessory that used to be a staple for stylish ladies and gentlemen the world over, but lost its way thanks to over engineering, inferior craftsmanship, and truly terrible design aesthetic. We’re on a crusade to change that. No gimmicks. No flashlights. No claims about being storm-proof (stay inside, have a cocktail, and wait it out). Our approach is an intense focus on the design and details that really matter – custom colors, great materials, everyday usability – to create beautiful and incredibly well-made umbrellas for those who want to look great while staying dry.