CERUB®

CERUB® brings the entire value chain of recycled tyres together for a responsible circular economy. It is the first international, industry-driven traceability system of its kind designed for recycled tyre materials. To enhance safe material use and to reduce the need for virgin raw materials, CERUB® supports the development of new product innovations for material recovery-based circular economy businesses. For the user of recycled materials, CERUB labels show safety-compliant and traceable materials with a verified chain of custody. Who are we? CERUB is established by legislated non-profit, producer responsibility organisations for tyres in Finland, Norway, and Sweden, with a substantial contribution from the Netherlands. For third-party verification CERUB partners internationally with DNV auditors. We welcome everyone to collaborate with us for new, traceable life for tyre-derived materials.