Chal Rang De

Chal Rang De is a non-profit initiative that took its first steps in Mumbai. The aim is to transform the slums of city's into a colorful amalgam of local stories and talent. By painting the walls of the slums with vibrant colors, Chal Rang De believes it can not only change everyone’s outlook towards the areas but also create a positive emotion among the residents. This unique initiative is the brainchild of Dedeepya Reddy. The core team consisted of people who worked with her at Fruitbowl Digital, and made the project as much their dream as it was hers. Started out with the idea to just paint the walls of the villages with bright colours, but ended up with amazing and talented artists completely changing the face of the place with their contributions. As Chal Rang De grows, it hopes to add more and more to each place it takes its spirit. The goal is to not only make the residents happier and proud of their home, but also help them realize their potential and make them self-reliant in the long-run.