Chapter 2

Founded in 2016 by Clara Jeon and Kenneth Loo, globally recognized communications firm Chapter 2 has been at the center of culture-defining moments since the beginning -- launching countless emerging designers into the industry, scaling innovative ideas and companies, and championing those who go on to change their respective industries for the better. The focus and intention have always been, and will always be, to support talented young creatives, provide safe spaces to create, and fuel innovation. To be there as their partner, growth driver, and support system through every stage. To drive growth in promising brands, you have to rewrite the rules. As one of the first purpose-driven PR agencies, we are relentless in our search to do things better; to be better. We take on the challenge of pioneering innovative campaigns and delivering solutions that foster a whole new era of creativity, collaboration, and talent. With operations in West Hollywood, New York, and Miami, Chapter 2’s work and client roster spans across Fashion, Art & Design, Cannabis, Web3, Gaming, Sustainability, and Social Impact.