Chasing Nothing

First draft released in 2024. With streaming now an integral part of the sport's landscape, the content formats have evolved to ensure that documentaries are now part and parcel of a sport fans viewing library. Netflix started the 'mainstream' trend when its first sports docuseries about college football leagues, Last Chance U, debuted in 2016, and the field has only exploded since. Netflix has built up its lineup, producing popular shows like Formula 1: Drive to Survive and The Last Dance, a docuseries that follows Michael Jordan during his time playing for the Chicago Bulls. Other services have followed suit, with Amazon Prime Video’s All or Nothing and Apple TV Plus’ Messi Meets America. 30 for 30 began in the early 2000s via ESPN while even Hollywood stars have done a mix of docuseries and drama, from Ryan Reynolds and "Welcome to Wrexham" through to Dwayne Johnson's "Ballers" Plenty more sports documentaries are in the works. Netflix is partnering with Major League Baseball for a series about the Boston Red Sox. Apple TV Plus is working on a series about Major League Soccer. Even Paramount Plus is debuting a series about IndyCar drivers. Chasing Nothing is unique that it focuses on a story of a sports administrator working in the social media and content space. Less than two decades old, this is now an industry that many hope to break into, with individual teams boasting at least half a dozen coordinators while bigger leagues have small armies overseeing their digital arsenals. Chasing Nothing focuses on one of the great sports teams, the New Zealand All Blacks, and a young man who helped build their online presence, by fan numbers, to eight figures. Coinciding with perhaps the greatest period of dominance by arguably sports mightiest team - the story then chronicles a turbulent time behind the scenes and one man's journey throughout it all.