Cheers NZ

Cheers is a social change initiative, to create a healthier, safer and more responsible drinking culture in New Zealand. Managed by The Tomorrow Project, an industry-funded organisation led by Executive Director Matt Claridge and a Board of Directors, we aim to reinvent New Zealand’s drinking culture through evidenced-based, targeted interventions that address the real reasons behind problem drinking. We seek to enhance the health and wellbeing of all New Zealanders and create a culture where drinking in moderation is the norm and personal responsibility is inherent.