Chelru

Chelru Pvt Ltd. is a social enterprise engaged in development & promotion of, endangered crafts & handmade textile based products across mountain states in India. Based in Kullu area of Himachal Pradesh, we work with local weaver societies, SHGs & independent artisans to curate & bring forth premium quality products made of natural fibres. Along with design development & marketing, we are building resilient supply chain from fibre to finished products by applying organised industrial practices & technology to enable makers throughout the value chain to market their art, crafts & products more effectively.