Chido

Chido was born in the heart of Sayulita, Nayarit, in 2020, as a brand that goes beyond clothing to become a way of life. Inspired by its beachside roots and cosmopolitan spirit, Chido merges old-school streetwear with beachwear, blending Mexican cultural references with a contemporary aesthetic to create unisex garments that reflect authenticity, quality, and sustainability. Chido’s philosophy honors its roots, the collective, and the multidisciplinary. Its collections emerge from collaborations between local, national, and resident talents, with a retro-futurist approach that fuses the past, present, and future of Mexican and Latin style. It’s a showcase of our identity through design. In this way, Chido celebrates the possibility of reimagining ourselves as part of a diverse, dynamic, and joyful pack. Every space—physical or digital—embodies this commitment, inviting everyone to be part of Chido and wear a piece that’s as light as water, as resilient as the sun, and as chido as you.