China Beer Competition

China Beer Competition | Recognizing Market-Driven Beers for Today’s Consumer The China Beer Competition (CBC) is dedicated to celebrating the best beer brands in China that are crafted with consumers in mind. Organized by Beverage Trade Network, CBC sets itself apart by evaluating beers across three key areas: Quality, Value for Money, and Package & Design. Our competition highlights beers that not only taste great but resonate with today’s beer drinkers and meet the needs of trade buyers. Our Judging Standards CBC focuses on what truly matters to both trade and consumers, recognizing beers that stand out on the shelf, deliver marketable value, and embody a unique design appeal. Winning brands will provide trade buyers—be it for supermarkets, retailers, or restaurants—with confidence that these are the beers their customers want to buy. Building Awareness for Award-Winning Brands CBC winners receive Gold, Silver, or Bronze recognition, bolstered by a strong consumer awareness campaign across social media and beer comparison platforms. CBC not only boosts winning brands but connects them with a broader audience of engaged beer enthusiasts. Organized by Beverage Trade Network Beverage Trade Network (BTN), a global media and networking platform, brings CBC to life. Based in the USA, BTN is dedicated to bridging the gap between suppliers, buyers, and distributors worldwide. BTN also operates the London Beer Competition and USA Beer Ratings, applying the same consumer-centred approach across each. Part of the China Drinks Awards Initiative The China Beer Competition, alongside the China Wine Competition, represents BTN’s mission to spotlight brands that put consumer satisfaction and market relevance first, offering trade buyers a trusted selection of quality-driven options. Join us in celebrating the finest beers for China’s consumers! #ChinaBeerCompetition