Center for Hispanic Marketing Communication

The Center for Hispanic Marketing Communication at Florida State University was founded by Dr. Felipe Korzenny in 2004. CHMC programs are housed in the FSU School of Communication. The Center is the first of its kind in the United States devoted to educating students and professionals in the field. Faculty and students working with the Center are conducting ground-breaking research and serving as an innovative resource for the Hispanic marketing industry. The dynamic growth of the U.S. Hispanic market leaves the industry in constant need of trained professionals. Most advertising, public relations agencies, and marketing organizations encounter difficulties filling their Hispanic marketing positions. Recognizing the immediate need for professionals trained in Hispanic Marketing Communication, the Center’s goals focus on: - Educating students to serve the Hispanic marketing industry - Training professionals who currently serve the Hispanic public in the U.S. - Conducting relevant research to further the understanding of the Hispanic market - Serving as a source of knowledge about the Hispanic Market for industry professionals