Christina Lenkowski & Co.

"I don't have time to do marketing or PR," "Well we don't have the budget to hire an agency so we don't do anything" or "Yeah I'd love to do more of that but it's just me in our office..." Any of these sound familiar? If you work for a small- to medium-sized destination, you've most likely said one of these things aloud (or in your head) in the past. And these are exactly the type of objections that Christina Lenkowski wants to change. Christina knows that Tourism Marketers are busy, but the stats don't lie: 82% of visitors believe a third-party opinion on a destination, whereas only 15% believe advertising (Destination Development Assoc.). Which means that doing regular content creation, posting on social and working through proactive media outreach is all paramount to the growth of a tourism destination... yet many Tourism Marketers just don't do it. Why? Because they don't know where to start, and where to put the very limited time they have. But this is the stuff that brings more money to your region. Christina Lenkowski and her team dig into this, training Tourism Marketers from all across the world through her media pitching online course, her content creation, marketing and PR membership, as well as speaking regularly on stage. Christina's specialty is breaking things down into easy-to-do steps, helping reduce the "firehose effect" that many people experience when learning something new. She makes it easily actionable, and it is tailored to destinations. So if you're looking to up the marketing & PR game at your destination, discover why so many destinations have utilized Christina to help them bring more visitors to their region through the power of marketing & PR.