CHRISTOPHER GRAYSON

A luxury brand imbued with technology. The Christopher Grayson SMART JEWEL is an alerts and notification system embedded in jewelry that pairs with a woman’s smartphone. SMART JEWEL solves the “purse problem.” Most women carry their phone in their purse. Periodically they check their phone for messages, expected or missed. One recent study has shown that a typical smartphone user checks her phone on average 110 times daily. We are her solution. Smart watches are not a solution for women. Internationally, 65% of the luxury watch market is for men’s fine watches. This is also reflected in the US watch market where 63% of women wear no watch at all. The demographic that will most benefit from alerts-on-the-go, is not serviced by a smart watch.