Freelance Writing and Web

The work I perform: + Digital content strategy + Write web copy + Edit websites and produce pages + Create and manage social media profiles + Social advertising + Audience engagement and growth + Edit and source photos + Create engaging digital elements, like social video and story graphics + Basic data visualization + Manage email newsletters + SEO and conversion My grounding is journalism, with added experience in digital marketing and digital content coordination of cross-departmental projects. My default focus is a mix of accuracy, storytelling, promotion, conversion and positive user experience. I'm happy to demystify digital content processes for clients who'd like to learn more — and I'm just as happy fading into the background and knocking out work. Your choice. I follow AP style, with situational exceptions for audience, platform and aim. Clients have included: + Cowboys & Indians Magazine + The Dallas Morning News + Billy Bob's Texas + Ribbit Multimedia + Vineyard Wine Cellars + Toggl + Vetoquinol The many tools I use include: a variety of CMSes (especially Wordpress), a variety of social platforms (Facebook pages groups, Twitter, Instagram, Pinterest, Facebook Live, Periscope and more), Photoshop, Slack, Trello, Google Analytics, Hootsuite, Buffer, Coda, Canva, WordFly/MailChimp/Constant Contact, Infogram, Thinglink, AP Photos/Shutterstock/Unsplash, Google Drive, Dropbox, Google Search Console, Screaming Frog SEO, Facebook Business Manager, Moz Pro. And more. Currently delving into and experimenting with: UX, Hearken open-source audience engagement tool, limited-run newsletters, VR/AR/360, ArcGIS StoryMaps and other immersive storytelling experiences, project management, animation, more advanced data visualization, and evergreen content for long-tail SEO.