Chromex Solutions

Chromex Solutions is a specialized consultancy providing strategic communications & business development services to companies considering expansion into foreign markets. Completed projects include: • Modeled market expansion & MNO partnership strategy for top MENA region OTT service’s content platform & technology. • Created go-to-market strategy for Arabic audio books & podcasting service; implemented data-driven approach to addressability, targeting, execution of traffic tactics & marketing strategies which enabled platform to go from start-up to #1 Google Play ranked service within 1 year. • Created & implemented consultative selling, sales enablement & B2B advertising sales strategy for high profile Persian-language linear television channel. • Developed business & financial modeling, operational planning, organizational structuring & network distribution strategy for pan-African DTH platform. Services: STRATEGIC ANALYSIS & SITUATIONAL AWARENESS Scenario planning, environmental analysis, risk analysis, reputation management & transformational planning designed to enable businesses to engage, educate, influence, impact & effect change in the most challenging communication landscapes. CONTENT & ASSETS DEVELOPMENT Development, production & implementation of comprehensive strategies, frameworks, programs & creative materials to drive messaging & inform decision-making in support of commercial objectives, public sector & civil society initiatives, information operations and media outreach activities. MEDIA MANAGEMENT Omni-channel & integrated solutions for paid, earned, shared & owned media campaigns. Media planning, placement & dissemination; on-ground & experiential activations, media relations, execution of traffic tactics & conversion marketing strategies. MEASUREMENT & EVALUATION Accountable monitoring, measurement & evaluation of the outputs, outtakes, outcomes & impact of communications on targeted audiences.