The Consumer Insights and Business Innovation Center (CiBiC) at the University of Denver is an interdisciplinary center established for the study of human behavior with an emphasis on market-driven results. CiBiC engages students, faculty, and members of the community by providing a multi-functional space for collecting and interpreting primary and secondary data.
Mission: CiBiC is the research center of the Daniels College of Business that is dedicated to:
• Fostering the creation of new knowledge related to insights and innovation
• Enabling students, faculty, and professionals to learn how to develop actionable insights that lead to innovative outcomes
Vision: Become a world-class research center that enables faculty, students, and businesses to explore and use the newest, cutting-edge technologies to create solutions that address business problems across a wide variety of industries.
Current Goal: To develop programs, workshops, and events to support the discovery of human-centered insights and lead to the development and commercialization of new products or services.
Businesses can engage with CiBiC through strategic partnerships, client projects, internships, networking events, and workshops. CiBiC’s current capabilities include designing and implementing experiments, surveys, focus groups, competitive and market analyses, and customer experience journeys. Future considerations include sensory studies and UI/UX as well as leveraging AI and other emerging technologies.
CiBiC guides students, faculty, and businesses along a journey that starts with discovering the needs, feelings, and behaviors of consumers and ends with ideas for developing new and improved market solutions.
• Discover: Identify underlying business problem
• Define: Establish strategic goals and objectives
• Develop: Prototype and iterate potential solutions
• Deploy: Implement and test solution
Company Details
- Employees
- 3
- Founded
- -
- Address
- 2101 S University Blvd, Denver,colorado,united States
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- https://daniels.du.edu/cibic
- Keywords
- Consumer Connection Inc..
- HQ
- Denver, Colorado
Consumer Insights And Business Innovation Center Questions
Consumer Insights And Business Innovation Center's website is https://daniels.du.edu/cibic
Consumer Insights And Business Innovation Center's LinkedIn profile is https://www.linkedin.com/company/cibic
Consumer Insights And Business Innovation Center has
3 employees.
View email and phone details for 3
employees at Consumer Insights And Business Innovation Center.
Consumer Insights And Business Innovation Center's industry is
Market Research
Consumer Insights And Business Innovation Center's top competitors are
Gpd.- Global Product Development,
The Mammoth Lakes Trails & Public Access Foundation (Mltpa),
Spring Rock Product Development,
Jackrabbit Creative,
Intelligent Pricing Architecture,
Consumer Connection Inc.,
Consumer Insights Lab Espm,
Mysy.io,
Pricing Academy,
Action Pricing Serviços.
Consumer Insights And Business Innovation Center's categories are Market Research
Consumer Insights And Business Innovation Center's founding year is 2017
