Cinco Azul

Cinco Azul is an online ethical supermarket that connects smallholders in Guatemalan rural communities to local, fair markets. Our vision is to create thriving rural communities that can prosper from being land stewards. We incentivize regenerative agricultural practices that protect our cultural and biological diversity. We offer beyond organic produce grown from regenerative agricultural practices as well as other ethical and healthy product alternatives such as natural cosmetics and ecological cleaning supplies to Guatemalan families looking to live a more conscious lifestyle. We work in partnership with local cooperatives, associations, NGOs, small business owners and individual farmers. To date, we have delivered close to 20,000 orders to over 2,000 families and have supported over 1,000 farmers in generating over $500,000.