Cinder Marketing Strategy

Cinder is a professional marketing outfit in Edmonton, supporting companies worldwide for over 13 years. Consulting and execution on digital marketing, e-commerce, content strategy, and project management. Dedicated to helping businesses thrive in the online landscape by implementing data-driven strategies and fostering compelling brand narratives. Core Competencies: Project Management: Oversight for marketing and web projects from estimating through deployment including team leadership, resourcing, stakeholder engagement and performance tracking. Marketing Operations: Expertise in analyzing and optimizing marketing operations for efficiency, quality and effective communications for creative teams. Copywriting and Content Strategy: Crafting persuasive, clear, and relevant content that resonates with target audiences and aligns with brand objectives. Conversion Rate Optimization (CRO): Specializing in enhancing website performance by reducing user friction and boosting conversion rates, thereby maximizing profitability. Digital Communications Strategy: Framing organizational comms strategy across various digital channels such as social media, email, websites and affiliate. eCommerce Optimization: Deep expertise in optimising online store performance from entry to purchase for small and international shops. Email Marketing: Developing and managing comprehensive email marketing strategies that drive engagement and foster customer loyalty. Our approach integrates creative vision with a steadfast commitment to analytics, ensuring that every strategy is both innovative and data-driven. We are passionate about partnering with businesses to navigate the complexities of the digital marketplace and achieve measurable success.