CinqDI

CinqDI brings together proprietary first-party contextual data, polling research and voter file data providing a deep understanding of audience motivations leading to the development of profile-based models. Audience & Insights powered by top U.S. news publications: CinqDI builds and analyzes audiences based on the news they read, their opinions about issues, and a suite of electoral, demographic and behavioral data points. Proprietary in-article surveys and curated 50-state panels: take the pulse of news readers. Audiences are modeled or granularly customized via electoral, demographic, and behavioral databases.