Circle & Square

Circle & Square is a strategy-led design consultancy that helps marketing and CX leaders fix leaky funnels, strengthen customer journeys, and unlock growth through behavior-led design. We pioneered NeuroCX™, a first-of-its-kind methodology that blends behavioral science, neuroscience, and AI to uncover what really drives action—so you’re not just guessing what customers want, you’re designing for how their minds actually work. We don’t just create experiences that look good—we craft journeys that convert. 💡 How We Help Clients Succeed We partner with Fortune 500 brands and bold startups to turn customer experience into a growth engine. Our expertise includes: Behavioral Research & AI-Driven Insights Understand what drives engagement—consciously and subconsciously Funnel & Journey Optimization Identify friction points, fix drop-off moments, and increase conversion AI in Experience Design We leverage AI to simulate behavior, decode emotional triggers, and pressure-test messaging—helping teams design smarter experiences before they go live B2B, Healthcare & Financial CX Deep expertise in complex, high-trust, regulated customer journeys Brand & Experience Ecosystems Create cohesive, data-driven design systems that scale across channels and teams 📈 Impact & Business Results 300% increase in conversions for a Fortune 500 insurance brand through experience strategy Optimized B2B digital journeys, reducing friction and increasing engagement Developed AI-powered buying committees to predict and improve customer decision-making