CLAE India

At CLAE, we believe backpacks should be fun. We take pride in making stylish, high quality, products that align your ‘Desires of Fashion’ and ‘Demands of Utility’. After a strong presence in the B2B market, we are now foraying in the consumer market with a goal to be the most dynamic backpack company in the country. Each of our innovative products have been designed around the philosophy of allowing our customers to customise the product as per their tastes and preferences. We strongly believe in the philosophy of ‘Deconstruct to Reconstruct’. Keeping this goal in mind, we are introducing the Transform 1.0, a lightweight backpack with multiple frontal pouches that make it perfect for your college/office or fashion needs. Each bag is equipped with detachable frontal pouches, that differentiate in colour and material, giving you complete control to change the look based on your outfit or mood. Additionally, the offering includes an easy attach/detach sling, that can be connected to the pouches via hooks - allowing you to wear just the pouch as a fashionable sling bag. True to its name, the Transform 1.0 backpack’s use-cases are endless - use it as a fashionable backpack that changes itself as per your mood, or unplug the pouches and use them as slings, or maybe just use them as a stationary pouch. At CLAE, we want our customers to create and play with our designs, and make our products their own. Be different, be unique - Play with CLAE!