ClearFluence

The problem we solve… Imagine yourself faced with this challenge: If your LIFE depended on addressing a thousand strangers in the most effective way possible and you lived or died based on being able to inFLUENCE those thousand people to take a specific action – you would be wise to try and understand what makes those people tic, as individuals, and what their life values and perspectives are so you might be empowered to create a powerful strategy to address them in the most effective way possible, even if you were asking them all to buy the same product. Treat them all the same and you are likely to fail. (This is what broadcast media is forced to do. This is NOT a limitation of Online Direct Response Marketing.) If you can break them into a handful of groups that all share similar values, you are likely to begin to understand which aspects of your product or service is likely to hold the greatest interest for each group. As a result, you’d have a CLEAR insight into how to position your product for some groups differently than you would for others. Perhaps even more valuable than that even, you’d now understand which groups may never be interested in what you have to offer and for the first time be freed from wasting your time, effort and money pursuing them. (Kind of like dating I guess ;-) By focusing on WHO is likely to buy and WHY and then honing your communications with them accordingly, and spending less time & money pursuing unlikely supporters, you really can spend less and sell more. (This applies to Direct Mail just as much as it does to Online Direct marketing.) It’s not rocket science, its ClearFluence ;-)