Clovia

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Clovia is a premier fashion, lingerie and personal care brand for the urban Indian woman. The company designs, manufactures in India; and sells fashion lingerie, innerwear, nightwear, shapewear, swimwear, athleisure products under the brand name Clovia; and personal care products under the brand Skivia from the House of Clovia. Clovia’s products are sold from both multi-brand stores (offline and online) as well as exclusive stores website and app. Clovia has redefined the lingerie market by going beyond standard fits, colours and sizes. It offers customers a wide variety of choices in ‘everyday essentials’, along with ‘fashion solutions’ keeping up with customers’ evolving wardrobes. Clovia’s mantra: “Lingerie is not simply to be worn, it must be experienced”. Lingerie is an important part of your wardrobe, and it doesn’t have to be drab and boring. The company has patent-pending algorithms that help them gauge customer purchase patterns and track post-purchase/usage feedback. Today, Clovia's offerings include more than 6,000 product styles (250 new styles a month) in 75+ sizes based on its feedback-led design approach that processes over 1 million product feedbacks and 140 million other customer- profile data points to iterate on its fits and design, backed by its proprietary "Clovia Curve Fit Test." In March 2022, Reliance Retail Ventures acquired 89% stake in the brand. Through this partnership, Clovia benefits from Reliance's scale and retail expertise, extending the presence of the brand and bringing together a stronger value proposition.

Company Details

Employees
314
Address
G 52, Sector 6, Noida, 201301, Near Sector 15 Metro Station,india
Phone
911139588599
Email
ca****@****via.com
Industry
Retail
NAICS
Retail Trade
Motor Vehicle and Parts Dealers
Sporting Goods, Hobby, Musical Instrument, and Book Stores
General Merchandise Stores
Miscellaneous Store Retailers
Nonstore Retailers
Professional and Commercial Equipment and Supplies Merchant Wholesalers
Miscellaneous Durable Goods Merchant Wholesalers
Miscellaneous Nondurable Goods Merchant Wholesalers
Other Motor Vehicle Dealers
Automotive Parts, Accessories, and Tire Stores
Sporting Goods, Hobby, and Musical Instrument Stores
Department Stores
General Merchandise Stores, including Warehouse Clubs and Supercenters
Other Miscellaneous Store Retailers
Vending Machine Operators
Direct Selling Establishments
Recreational Vehicle Dealers
Motorcycle, Boat, and Other Motor Vehicle Dealers
Automotive Parts and Accessories Stores
Tire Dealers
Sporting Goods Stores
Hobby, Toy, and Game Stores
Sewing, Needlework, and Piece Goods Stores
Pet and Pet Supplies Stores
Art Dealers
Manufactured (Mobile) Home Dealers
All Other Miscellaneous Store Retailers
Fuel Dealers
Other Direct Selling Establishments
Boat Dealers
Motorcycle, ATV, and All Other Motor Vehicle Dealers
Musical Instrument and Supplies Stores
Warehouse Clubs and Supercenters
All Other General Merchandise Stores
Tobacco Stores
All Other Miscellaneous Store Retailers (except Tobacco Stores)
Website
clovia.com
HQ
Noida, Uttar Pradesh
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News

Lingerie brand Clovia opens 10th store in New Delhi - Fibre2Fashion

Lingerie brand Clovia opens 10th store in New Delhi Fibre2Fashion

Ankita Sharma & Chetna Pande Shine in Clovia’s Trendiest Styles - Adgully.com

Ankita Sharma & Chetna Pande Shine in Clovia’s Trendiest Styles Adgully.com

BDA advises Clovia on sale to Reliance Retail - BDA Partners

BDA advises Clovia on sale to Reliance Retail BDA Partners

Reliance Retail acquires majority stake in D2C brand Clovia for $125 million - TechCrunch

Reliance Retail acquires majority stake in D2C brand Clovia for $125 million TechCrunch

Clovia Launches Valentine's Day lingerie collection - Deccan Chronicle

Clovia Launches Valentine's Day lingerie collection Deccan Chronicle

Most women in India buy bras under the male gaze. One startup is changing that. - Tech in Asia

Most women in India buy bras under the male gaze. One startup is changing that. Tech in Asia

Wildbrain CPLG Grows Global Strategy with Expansion into India - Licensing International

Wildbrain CPLG Grows Global Strategy with Expansion into India Licensing International

The Inclusive Contours of Shapewear - The Voice of Fashion

The Inclusive Contours of Shapewear The Voice of Fashion

Clovia aims to reach 50 million customers in coming four years - FashionNetwork India

Clovia aims to reach 50 million customers in coming four years FashionNetwork India

Clovia looks to up offline play, get skincare folio right with Skivia - MediaNews4U

Clovia looks to up offline play, get skincare folio right with Skivia MediaNews4U

Ishqbaaaz Fame Surbhi Chandna flaunts Clovia's dazzling bralette collection - Business Standard

Ishqbaaaz Fame Surbhi Chandna flaunts Clovia's dazzling bralette collection Business Standard

Actress Payal Rajput associates with Clovia, aims to redefine fitness through fashion - ThePrint

Actress Payal Rajput associates with Clovia, aims to redefine fitness through fashion ThePrint

Clovia to start franchising, open 30 offline stores by year-end - Moneycontrol

Clovia to start franchising, open 30 offline stores by year-end Moneycontrol

Deep Dive: How Big Data & ML Is Helping Clovia Conquer $6.5 Billion Lingerie Market - Analytics India Magazine

Deep Dive: How Big Data & ML Is Helping Clovia Conquer $6.5 Billion Lingerie Market Analytics India Magazine

| Clovia and Respun launch India's first bra recycling initiative - Fibre2Fashion

| Clovia and Respun launch India's first bra recycling initiative Fibre2Fashion

Lingerie Brand Clovia Supports NGO Akanksha for Special Children - MediaNews4U

Lingerie Brand Clovia Supports NGO Akanksha for Special Children MediaNews4U

Look your best this Navratri with these 5 trendy looks - Deccan Chronicle

Look your best this Navratri with these 5 trendy looks Deccan Chronicle

Krystle D'Souza redefines 'Stay at Home' Fashion with Clovia's Trendy Nightwear Collection - Business Standard

Krystle D'Souza redefines 'Stay at Home' Fashion with Clovia's Trendy Nightwear Collection Business Standard

Clovia’s same-store sales double from pre-pandemic times: Founder Neha Kant - Moneycontrol

Clovia’s same-store sales double from pre-pandemic times: Founder Neha Kant Moneycontrol

Clovia unveils Skivia; ties up with Tejasswi Prakash - ANI News

Clovia unveils Skivia; ties up with Tejasswi Prakash ANI News

Clovia: Revolutionizing The Innerwear Industry For Urban Indian Women. - IFAB MEDIA

Clovia: Revolutionizing The Innerwear Industry For Urban Indian Women. IFAB MEDIA

“Bring Your Old Bra”: Clovia’s Recycling Drive Gives Intimate Wear a Second Life - brandwagon.financialexpress.com

“Bring Your Old Bra”: Clovia’s Recycling Drive Gives Intimate Wear a Second Life brandwagon.financialexpress.com

Adah Sharma sizzles in Clovia's latest Bralette range - Business Standard

Adah Sharma sizzles in Clovia's latest Bralette range Business Standard

Clovia joins Zepto for 10-minute innerwear delivery - afaqs!

Clovia joins Zepto for 10-minute innerwear delivery afaqs!

Reliance Retail acquires 89% stake in online lingerie retailer Clovia - The Economic Times

Reliance Retail acquires 89% stake in online lingerie retailer Clovia The Economic Times

Brand Clovia is centred on the keyword 'joy': Neha Kant - Exchange4Media

Brand Clovia is centred on the keyword 'joy': Neha Kant Exchange4Media

Clovia's first TVC featuring Shraddha Kapoor showcases how happiness lies within - bestmediainfo.com

Clovia's first TVC featuring Shraddha Kapoor showcases how happiness lies within bestmediainfo.com

Classy or racy lingerie: What’s your Valentine’s Day pick? - The Indian Express

Classy or racy lingerie: What’s your Valentine’s Day pick? The Indian Express

Clovia launches skincare rebrand Skivia - FashionNetwork India

Clovia launches skincare rebrand Skivia FashionNetwork India

Reliance Retail Acquires Majority Stake In D2C Lingerie Brand Clovia For INR 950 Cr - Inc42

Reliance Retail Acquires Majority Stake In D2C Lingerie Brand Clovia For INR 950 Cr Inc42

Clovia collaborates with Garfield for new sleepwear collection - FashionNetwork India

Clovia collaborates with Garfield for new sleepwear collection FashionNetwork India

Lingerie retailer Clovia raises $4 million, as market gets more competitive - IBTimes India

Lingerie retailer Clovia raises $4 million, as market gets more competitive IBTimes India

Meet the Noida couple who started Clovia, a Rs 500 crore lingerie brand that is now part of Mukesh Ambani’s Reliance Retail after a massive deal - financialexpress.com

Meet the Noida couple who started Clovia, a Rs 500 crore lingerie brand that is now part of Mukesh Ambani’s Reliance Retail after a massive deal financialexpress.com

Clovia’s valuation jumps to Rs 320 Cr with latest infusion - Entrackr

Clovia’s valuation jumps to Rs 320 Cr with latest infusion Entrackr

Clovia and MyGlamm team up for Navratri celebration - Adgully.com

Clovia and MyGlamm team up for Navratri celebration Adgully.com

Clovia launches its first TVC -“Happy is my Superpower” ft. Shraddha Kapoor - Bold Outline

Clovia launches its first TVC -“Happy is my Superpower” ft. Shraddha Kapoor Bold Outline

Clovia unveils 'Nothing but real' campaign featuring its leadership & other team members - Exchange4Media

Clovia unveils 'Nothing but real' campaign featuring its leadership & other team members Exchange4Media

Clovia opens 50th store in Chandigarh's Elante Mall - FashionNetwork India

Clovia opens 50th store in Chandigarh's Elante Mall FashionNetwork India

Havas Media wins Doctor 24x7 account - afaqs!

Havas Media wins Doctor 24x7 account afaqs!

Dhaba opens its 10th outlet in Aerocity - India Retailing

Dhaba opens its 10th outlet in Aerocity India Retailing

Clovia Launches its first EBO in Gurugram, Plans Offline Expansion with 150 Stores - Passionate In Marketing

Clovia Launches its first EBO in Gurugram, Plans Offline Expansion with 150 Stores Passionate In Marketing

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