Co-Lab

Co-Lab is situated in the School of Media and Communication and is part of 3C (Communication and Change Co-Lab) at RMIT University in Australia and Vietnam. We conduct industry engaged and/or industry-relevant research. We use a collaborative model where undergraduate and postgraduate students and PhD candidates work together with Senior Researchers and Early Career Researchers to examine issues related to communication – especially in the fields of health, the environment and social issues. The Co-Lab also explores digital aspects of communication such as social media, social influence and digital communication. The Co-Lab group communication as a collaborative activity employed at the individual, organisational and societal levels in local and global contexts. Through a critical and reflexive interrogation of communication practice and scholarship, we create a space to engage with multiple stakeholders from private sector, public sector and civil society organisations. We envisage persuasive communication as a means to foster sustainable enterprise and social change. Our competitive advantage lies in merging transdisciplinary perspectives - from social marketing to cultural studies, research methods - from social-science based quantitative and qualitative research to textual analysis, and objects of analysis - from marketing campaigns to media representations - to this end.