Colcrane Behavioral Analytics

Colcrane is a behavioral data science consultancy and a Nordic research platform that bridges the gap between academic applied researchers and organizations, empowering them to leverage the powerful combination of behavioral science and data science for sustainable business growth. We transform advanced research and modeling into actionable services to help managers and policymakers influence customer behavior, integrating it into organizational strategy. Our services includes the research-based Customer Base Audit, which serves as a profit-and-loss-style analysis for the customer base, assessing its health with a standardized framework. We also use research-driven machine learning to analyze and predict customer behavior, including Customer Lifetime Value (CLV), providing actionable insights. Our services also includes Behavioral Analysis and Experimentation-Driven Business Optimization that systematically applies behavioral scientific frameworks, research and experimentation to understand and influence customer decision-making. Through a combination of academic insights and practical tools, we provide organizations with the ability to understand, predict, and influence customer behavior effectively.