Colette Connors

A “get things done” commercial marketing leader. Ring bell on my profile to keep updated and chat about #marketing and #chocolate. Love socialmedia / obsessed with understanding algorithms Strong experience in growing brands and innovation in Pharma including Switch , FMCG. Experience of regeneration of brands in troubled times. Consumer focus learning on consumers changes post COVID and what it means for marketing action. Worked with clients on brand and innovation plans / Post COVID audit of investment plans, Work to maximise digital/ marketing spend. Experienced in working to step change revenue; often a brief to double/ triple revenue. Help businesses to plan for new normality as well as plan for Future growth. Strength in using consumer insight, market analysis to drive, implement brand strategy for profitable growth. Have led teams cross functionally and across Europe. Work with global teams to deliver communications, new products and toolboxes / multi country formats to localise . Communications: 14 above the line campaigns in different sectors / channels including through the line campaigns with Digital , PR, promotional activity, trade communications. Experienced in agency management , planning ,evaluation of campaigns. Digital :- websites, digital adverts, campaign planning (including digital TV), work to understand the link between Sales and the Consumer journey. maintaining using Wix ,Wordpress, content campaigns. Hobby of understanding the LinkedIn Algorithm. Project managed breath of qualitative , quantitative research - BASES, Link, IPSOS ,TURF. Innovation track record across different sectors - Hovis. Cheese Strings , Nuffield Health, Nexium, biggest launch of its kind in the world. Innovation projects :- process improvement, innovation platforms, developing concepts / filling the ideas funnel / launching. Branded projects :- new brand ; defining market role , advertising , digital, sponsorship, pac