Colibri

Colibri specialises in branding, that is, in creating and developing strong identities for products, services or organisations. We do it successfully because we start with a good understanding of the industry, the business at hand, the client’s marketing objectives and their available resources. Only then do we proceed to combine a thought-through naming and original design process with an appropriate and appealing narrative to drive the brand. Many Colibri projects involve rebranding, which means a change of the current identity in order to address new audiences or enter new markets. Success here depends on experience as much as on expertise. In the food industry for example, we attend every major international exhibition to monitor trends and get feedback from the various branches of the industry. We pass these on to our export oriented clients along with our evaluation and expert advice. The same is true in the fields of technology and tourism, both having a strong presence in our portfolio over the last 32 years