COMARKA Research

COMARKA is a cross-cultural market research firm focused on Product & Brand Innovation in the US, Mexico & LATAM. We help successful product and marketing teams adapt to change by identifying customers’ unmet needs, and providing ideas to meet them in the US, Mexico and LATAM. For your projects, we can use a variety of qualitative research methodologies including: Usability Interviews (Moderated & Unmoderated), Individual Interviews, Online Co-creation Communities, Diaries and Video Diaries, Focus Groups, Maxi-Groups, Consumer Camps (Small and large group ideation), In-person and Digital Ethnography (in-homes, shop-alongs, intercepts and mobile). Out motto: Effective research design and execution lead to deep discovery and the best decision making. How can we uncover the truths about Hispanic consumers and generate actionable insights that lead to market growth? Let's talk: ianeyba@comarka.com