COMBINAE

COMBINAE works with e-commerce-focused clients who need help establishing, reorganizing, and scaling the components of their online business. I serve clients as an outsourced CMO/consultant, providing guidance to CEOs, boards, owners, and investors on growth modeling, brand/marketing strategy, organizational design, and vendor selection. Typically, my approach focuses on the direction, health, and performance of the entire customer-facing ecosystem of acquisition, conversion, and re-engagement. Select client engagements: 📌 WINEDIRECT.com: Developed innovative DTC e-commerce strategy, business plan, brand positioning, and budget to create a new division/P&L for the largest online wine store / wine club. 📌 DVELE.com: Redeveloped branding and website for modern modular home development startup. Launched GTM lead acquisition and marketing automation. 📌 ELFSTER.com: Drove marketing initiatives for the world’s largest Secret Santa organization. Established a scalable, multichannel marketing strategy and vendor support network. 📌 UPPERPLAYGROUND.com: Turned around and elevated branding as San Francisco’s preeminent streetwear brand. Revamped business model to on-demand DTG printing, leveraging large DB of graphics assets. Modernized supply chain, production, and operations. 📌 BANDCAMP.com: Engaged by VC partner to structure master e-commerce analytics & customer lifecycle dashboard for largest independent music e-commerce platform. 📌 CEREALNUMBER.com: Built growth model for subscription-based consumer products startup. 📌 MINUS-8 DIVER: Led successful crowdfunding campaign on Indiegogo for debut of high-performance dive watch. 📌 VINFOLIO.com: As interim CMO for an innovative online fine wine e-commerce destination during a transition period, evaluated all marketing programs and realigned activities into a scalable marketing and e-commerce practice. I'm always looking for new partners/opportunities where I can help make a difference. Feel free to reach out.